A campaign to raise awareness and to inform about cannabis | VIVA MÉDIA Skip to main content

The organization Liberté de Choisir was appointed by the Beauharnois-Salaberry and Haut-Saint-Laurent RCMs, as well as the towns of Salaberry-de-Valleyfield, Châteauguay, Léry and Saint-Isidore, the Table de concertation jeunesse de Beauharnois-Salaberry, Haut-Saint-Laurent and the Châteauguay region, in order to support the info-cannabis project.

Within the project framework, several objectives were targeted. First, info-cannabis aims to support, inform, educate, equip and prevent dependence among the general population while targeting young people in particular. The project has several objectives and targets several spheres. For example, equip teachers and workers to deal with the phenomenon of consumption, inform parents, employers and interveners about this phenomenon and make municipal elected officials aware of this reality. Also, it is important to align the actions already carried out by the various partners in order to have a common language and act according to best practices in prevention.

“To meet the objectives, Liberté de Choisir wishes to favor a global approach to prevention, taking into account the experiences and the reality of the young people and adults who work with them. The strategies used are influencing and developing personal and social skills. This approach takes into account the best practices recommended by the Montérégie Department of Public Health”, specifies Marie-Josée Dumas, Executive Director of the organization.

Concrete actions

Several actions are planned as part of the info-cannabis project. Several conferences or training sessions are offered to community workers, school staff, various workplaces and parents. With the mandate of monitoring new publications in the field, the organization will produce a monthly newsletter to inform subscribers about issues relating to cannabis.

Video clips will be produced with the aim of providing information on subjects surrounding the prevention of addictions. Also, this summer, a preventive brigade will be deployed with a mandate to inform, equip and educate citizens on the issues of this new reality and promote healthy lifestyles.

Website and official video: valuable tools Via the Liberté de Choisir organization website, it is possible to consult a new tab entitled info-cannabis. The objective of the latter is to answer questions on the subject while being a reference tool. In addition, an informative cannabis video is available to educate the public on the laws surrounding legalization and its impacts.

Different territories unite for the campaign

This campaign was made possible thanks to the teamwork of various partners. In fact, different territories have compiled the funds offered by the provincial government in order to carry out this project. In total, the sum of $ 169 210 was dedicated to the campaign. The sums from different territories are:

  • Haut-Saint-Laurent RCM: $ 41,809
  • Beauharnois-Salaberry RCM: $ 36,408.74
  • Salaberry-de-Valleyfield: $ 61 993.26
  • Châteauguay: $ 20,000
  • Léry: $ 4,500
  • Saint-Isidore: $ 4,500
Mélanie Calvé

Journaliste

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